Brand Manager - Harare,Zimbabwe
- Harare, Zimbabwe
|Job Role||Brand Manager|
|Employment Type||Full Time|
|Career Level||Middle Management|
|Years of Experience||5|
|Degree||Sales & Marketing Degree or Equivalent|
The main responsibilities will include Analyze how the brand is positioned in the market and crystallise targeted consumers insights
Take brand ownership and provide the vision, mission, goals and strategies
Translate brand strategies into brand plans, brand positioning and go-to-market strategies
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Manage the team
Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues
Oversee marketing and advertising activities to ensure consistency with product line strategy
Monitor product distribution and consumer reactions
Brainstorm new and innovative growth strategies
Proven working experience as brand manager
Drive for results and leaderships skills
Excellent understanding of the full marketing mix
Highly creative with ability to think out of box
Experience in identifying target audiences and devising campaigns that engage, inform and motivate
Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
Minimum of 5 years experience within a similar role
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